Blogging is an increasing platform for marketing yourself, your work and your products in the creative industry, as well as networking with other professionals, customers and crafters. The power of the blog is not to be underestimated! Join Sarah Hurley as she shares her experience of blogging, how she started, grew and changed her blog - including the mistakes! She'll also discuss how to refocus and refresh your blog, if you’re already blogging. Plus, how to consistently produce great content that will keep your readers coming back, what topics to avoid, and how to grow and engage your audience.