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Chapter Events
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Craft and Hobby Blog

How The Modern World is Changing The Craft Consumer of the Future

Event Info

Date: April 23, 2014
Time: 1:00 PM EST – 2:00 PM EST
Presenter: Nancy Nally
The world is radically different than it was a generation ago, but what does that mean for the crafts business? Not only is the world around us changing, but our consumer is as well! How do we not get left behind in the evolution of consumers and marketing? Questions to address include:

*What are the important differences about the modern world from a generation ago?

*Exactly how is the new generation of consumers evolving?

*What adjustments need to be made for craft marketing in the 21st century?
Pricing: $15 for CHA Members and $25 for Non-Members
For more information contact Education at education@craftandhobby.org.