Tony Ford has over 20 years experience in media and management. His work ranges from product launch strategy for manufacturers to retail merchandising, sales training, marketing strategies and management, as well as traditional and new media marketing optimization.
Tony has worked with newspapers, radio stations, major retailers including The Home Depot and Toys-R-Us, as well as Sony Corporation, Coldwell Banker and numerous independent businesses and non-profit organizations. He has served as Adjunct Faculty at the University of Arizona teaching Media Theory, Media Management and Professional Practice courses and as Media and Arts Liaison for both the Arizona State Legislature and the U.S. State Department.
As COO of ArtFire.com, Tony has directed the rapid growth of an artisan marketplace to a vibrant community of over 60,000 members and 15,000 sellers who will sell close to $15 million in goods this year. Tony directs software product development, marketing, content and social media/search engine optimization for ArtFire.
He holds an MBA in International Business and a BA in Communication and Public Affairs. Tony has been recognized as a public speaker, stand-up comic and award winning radio personality, holds certifications in Six Sigma Process Control, 360 Leadership Coaching and is a Certified SCRUM Master in agile project management.
Tony's consulting, project management and marketing strategies have, to date, resulted in more than $200 million in revenue gains and $60 million in cost savings for his business partners, clients and employers.