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Member Benefits: Research
AFCI offers a wide range of research studies so you can gain insight into factors that could affect your business and your success! Our research is commissioned by AFCI on behalf of our members. All of the research reports are FREE for all AFCI members. Non-members should contact Keri Cunningham, Senior Director of Marketing & Research to request pricing information or if you have any questions regarding AFCI research.
New Research Available for 2017
2016 Creative Products Size of the Industry Study - Discover the critical data you need to know to make the right decisions in your business! This study reveals unique industry and consumer insights, including the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities.
AFCI DESIGNER SECTION TRENDS REPORT - The AFCI Designer Section Trends Report (winter edition) is now available and identifies emerging trends for the first six months in 2016.
VALID8D™ DESIGN PREFERENCE RESEARCH TOOL - Test your designs before they go to market with this new tool constructed to run efficiently and quickly! VALID8D is a cost effective research tool created to pre-determine which designs within any given product offering are most likely to sell. It provides a screened panel (300-400 qualified consumers) by craft channel or by specific retailer. Test up to 24 designs in each survey!