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Member Benefits: Research

AFCI offers its members a wide range of free research studies to gain insight into factors that could affect their business and success!
New Research Available for 2018

2016 Creative Products Size of the Industry Study Update: Q4 2016 - Q3 2017 - Discover the critical data you need to know to make the right decisions in your business! This study is an update to the benchmark 2016 Creative Products Size of the Industry Study and reveals the importance of multi-channel shopping, a recalibrated market size, craft trends in the U.S. based on year over year data, and other unique industry and consumer insights, including spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities. For more information, visit research.afci.global.
VALID8D™ DESIGN PREFERENCE RESEARCH TOOL - AFCI members can test designs before they go to market with this new tool constructed to run efficiently and quickly! VALID8D is a cost effective research tool created to pre-determine which designs within any given product offering are most likely to sell. It provides a screened panel (300-400 qualified consumers) by craft channel or by specific retailer.