Workshop Best Practices
- Include as much information as possible in your class description about your workshop’s project and the products used in the class.
- Use the photo of the actual project the participant will make. Company logos and instructor headshots are permitted, but attendees tell us they prefer to see the project in advance. This is especially true for new workshop sponsors.
- For best use of CHA’s marketing opportunities, be aware of timelines/deadlines especially for applications and photos.
- Review and respond (if necessary) to all email or phone communications sent by CHA
- Discuss electrical needs (if any) with your instructor(s) and notify CHA by the deadline, to avoid additional charges.
- Promote your workshop to your customers with online, viral marketing, including your website and social media sites, i.e., Facebook, Twitter, etc.
- Update your instructor(s) with all the pertinent workshop information including class counts, AV order, room #, etc.
During the Show
- Promote your workshops as you get visitors at your booth.
- Confirm your shipment was received at the workshop storage room prior to your class start time.
- Update your instructor(s) with the latest workshop information.
- Train the instructor and their assistants on the steps to complete the project.
- Include a handout of instructions for all attendees to take back to their stores to instruct their customers.
- Before and after the workshop have your instructor remind their attendees the importance of filling out the CHA Workshop surveys.
Prior to workshop start, have your instructor remind attendees of the importance of staying for the entire class and to notify them immediately if they are not able to stay.