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Craft and Hobby Blog

About the Craft & Hobby Association

 
In early 2004, the two most successful organizations serving the craft and hobby industry, the Hobby Industry Association (HIA) and the Association of Crafts & Creative Industries (ACCI), joined together to form the Craft & Hobby Association (CHA). CHA is now an international, not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the craft and hobby industry.
 
CHA's vision, simply stated, is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry.
 
CHA provides a multitude of resources and benefits for its members. CHA holds an award-winning trade event each year in January known as Creativation (formerly know as the Craft & Hobby Association MEGA Conference & Trade Shows). Its event is among the oldest and largest craft and hobby trade show in the world. CHA offers members a wide range of research studies that provides such valuable information as the size of the industry, sales by distribution channel and craft participation by category. It also offers its members a variety of exclusive benefits from networking opportunities, discounts and trade news and trends.
 
CHA has launched a powerful traditional and social media communications program that’s designed to generate consumer demand and drive retail traffic for craft and hobby supplies/products. The branding and public relations program generates hundreds of millions of consumer impressions and stimulates seasonal sales of craft products. As a result, CHA is a leading resource to the general consumer media on the subject of crafts and hobbies.