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2011 Summer Convention & Trade Show

Mixed-media is an explosive selling opportunity to grow your business.  This industry trend phenomenon is growing in popularity and appeals to not only younger crafters but artisans and creative enthusiasts worldwide.  By combining a variety of materials in non-traditional ways, it’s easy to achieve dramatic and unique effects in what is being dubbed “Craft Fusion.” The end result is intriguing art, unique gifts, spectacular fashion and other handicrafts that make a statement.     

Come to the CHA 2011 Summer Conference & Trade Show and you will learn about:

  • Trends:  What the mixed-media and color trends are from experts in the field.
  • Project Inspiration:  Which new mixed-media projects are popular to teach in your stores.
  • Product Assortment:  How retailers can expand the product range in their stores and merchandise effectively to complement their current line.
  • New Distribution:  How manufacturers can secure new points of distribution by presenting their product lines and designing sell-through tools for mixed-media application.

Craft Fusion Center

We are creating a special Craft Fusion Center located on the Show floor that will bring exhibitors and buyers together to capitalize on the mixed-media theme. Come to the Center and join in business boosting activities as:

Mixed Media Fashion Display located on the show floor
A mixed-media craft challenge area for attendees featuring competitions using exhibitor products
An interactive area for make-n-takes and demonstrations
An attendee lounge for networking and socializing

To build excitement were promoting the Craft Fusion center with a social media campaign, web advertising, onsite advertising and a feature story in our e-newsletter. Everyone will be here-you should be here too!