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Create-N-Connect Conference & Trade Show

eConnect Program/FAQs

The eConnect Program is an easy-to-use online tool for exhibitors to reach out to their buyers and invite them to the current CHA event.


eConnect FAQs

What is ?

eConnect is an easy-to-use online tool for exhibitors to reach out to their buyers and invite them to the current CHA event; as well as follow up with all of their leads from the show with a post-show message.

Who do I invite?

Exhibitors should invite their preferred buyers to attend the event. These may or may not be current CHA members. The system is capable of handling either – so you do not need to worry about filtering down your contact list based on CHA membership. CHA is trusting that your buyers would be qualified buyers and belong on the CHA show floor whether or not they are a current CHA member.

NOTE: the buyers that respond to your invitation will have a "Guest Buyer" badge with YOUR company name on it.

How do I use the program?

The program is easy-to-use and gives you step-by-step instructions on the screen.

  • 1. Choose a layout
  • 2. Upload a photo of your product, or your company’s logo
  • 3. Type in your direct message to your buyers – we suggest advertising your booth #, new product line or any show specials/discounts to drive them directly to your booth
  • 4. Import your contact list – a simple excel spreadsheet of email addresses ONLY
  • 5. Click send. It’s that easy!

What does the program cost?

The program is FREE for exhibitors to use and FREE for your buyers to attend! Your buyers will see this invite as a courtesy of being your guest!

Do my invitees need to be CHA members?

No! Your invitees do not need to be a CHA member in order to attend the event. Your buyers will be required to pay the badge fee, but are not required to be a member of CHA. CHA is trusting our exhibitors to only invite qualified buyers who belong on the CHA trade show floor.

What are the restrictions for invitees?

The badge provided to your guests is a Guest Buyer Badge. This badge will grant access to the show floor only. They will not be permitted to attend any of the conference program (workshops, seminars or special events) with this badge type.

If your guest has registered & attended through this program previously, they will not be permitted to attend again through this invite. They must contact CHA to register under regular registration methods.

Each organization you invite may only bring 2 individuals through this invitation.

Will CHA, or any other parties, see my database of contacts?

No! Neither CHA, nor any other third party, will see your database of contacts. The only time CHA receives contact information is when one of your invitees responds to the invitation and submits their information to register.

How do I know who attended from my invitation?

When an attendee responds, he/she’s response is linked to your company’s invitation so we can provide you with a list of people that do attend based on your invitation – simply contact registration@craftandhobby.org to request that list after the event.

What are the benefits of using this program?

Not only are you increasing the foot traffic of the event, but you are also providing a benefit to your premier buyers by allowing them access on your behalf. This also gives you the ability to promote your booth and your show specials to a group of your buyers that may not necessarily attend CHA on a regular basis. The program also gives you an easy way to follow up on your leads from the show. Thank your visitors for stopping by and give them an easy way to contact you to close the sale!

What are the terms of the free exhibit space contest?

The exhibitor who has the most attendees verified at the end of the event based off of the exhibitor invite program will win a FREE 10’x20’ exhibit space at an upcoming CHA trade show. The winning exhibitor will be able to pick which show, within the next year’s time, they would like the space at. The 10’x20’ is space only – no furniture, drayage, etc is included with the space. Winner will be selected on, or about, 2-4 weeks following the close of the current show and will be notified around that time via email and/or phone.

How do I use for post-show follow ups?

The post-show template will be available beginning the first day the trade show floor opens. So you may upload your leads on a daily basis, or wait until after the show is completely over to follow up. The post-show template is created and sent the same exact way the invites are. 1 – Choose a layout; 2 – upload a photo of your product, or your company’s logo; 3 – type in your direct message to your buyers thanking them for stopping by and reminding them of your product and any show specials you are extending beyond the dates of the show; 4 – import your contact list – a simple excel spreadsheet of email addresses ONLY (or import your LeadKey database – see below); 5 – click send.

How do I use my LeadKey (onsite lead retrieval system) with ?

If you rented a LeadKey onsite for lead retrieval, you may use that database to send your follow-ups to. Visit the Expo Logic service desk on site to upload the data from your LeadKey. Then simply go to the eConnect website, customize your post-show message and follow the onscreen instructions for logging in to the LeadKey portal to retrieve your leads and upload your database.

For further questions on eConnect, please contact registration@craftandhobby.org