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Membership
Research

VALID8D



VALID8D™ DESIGN PREFERENCE
RESEARCH TOOL
by Holoma Product Development

Test your designs before they go to market with this new research tool.

Easy, Efficient & Quick!

CHA has partnered with VALID8D to provide its members with a cost effective research tool that can be used to pre-determine which designs within any given product offering are most likely to sell.

PURPOSE OF THE TOOL
Provides feedback from shoppers in the target channel, target market or…specific target retailer related to:

  • Appeal of designs or concepts
  • Preference of color, graphics, shape, texture, etc.
  • Intent for product selection/purchase

GENERAL APPROACH

  • A consistent survey format is used to minimize design time and can contain graphics and video
  • Respondents come from panels designed to match target markets
    • Sample size = 300-400
    • Statistical Accuracy = +/-5.7% - 4.9% (based on sample size) at the 95% confidence level
    • Nationwide samples
    • Samples targeted based on age and gender
    • Shoppers can be targeted based on specific channels OR specific retailers
    • Custom samples are available (quoted individually)
  • VALID8D manages sample procurement, online programming, fielding, analysis and reporting.

Learn more by CLICKING HERE or by contacting Ken Haffner at 305-535-3001 or ken@holoma.com.