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ESRC Webinars
Succesful Exhibitor Articles
Why Trade Shows?
ESRC Exhibi-Tips & Tools
Exhibitor Update eNewsletter
Ask the Trade Show Expert
Staff Contact



The CHA Exhibitor Success & ROI Center is your FREE, On-Demand, 24/7 knowledge resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

ESRC Webinars

The CHA Exhibitor Success & ROI Center is your FREE, On-Demand, 24/7 knowledge resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

The following webinars are part of the CHA Online Learning Center’s Webinar Wednesdays schedule.

  • Exhibiting Made Easy: How to Simplify the Experience and Maximize Your Investment

    Date: June 12, 2013
    Time: 1:00 PM – 2:00 PM EST
    Presenter: Tina Lynn Mercardo, CEM, Director, Events & Expositions, CHA
    Various Presenters, NexxtShow, CHA General Service Contractor

    Learn more about the Create-n-Connect Conference & Tradeshow and  NexxtShow - CHA's new Exhibitor Services Contractor.  Find out about the free and low cost programs now available to help you streamline your budget and maximize every dollar. Learn tips for shipping, graphic design, attendee marketing, and much, much more.

      Archived Webinars

    •  New Exhibitor Web-Briefing: How to Have a Positive & Productive Exhibiting Experience at the CHA Winter Trade ShowPresenters: Jefferson Davis, President, Competitive Edge; Tina Lynn Mercardo, Director - Events & Expositions, CHA 

      CHA wants to make sure all new exhibiting companies have a positive and productive experience. In this required web-briefing, Tina Lynn Mercardo, Director – Events & Expositions, CHA and tradeshow marketing expert, Jefferson Davis of Competitive Edge share important information, useful knowledge and skills critical to your company’s success. 
      Download PDF Presentation       Download Audio      Download eWorkbook

    • Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Close More Sales and Get Better Leads
      Presenter: Jefferson Davis, President, Competitive Edge

      Exhibiting at trade shows is an extremely effective marketing tool to promote your products and grow your sales. Exhibiting strategically will further your success. Join Jefferson Davis of Competitive Edge to learn practical skills for more effectively working the show, interacting with attendees, capturing leads and closing sales.  
      Download PowerPoint Presentation               Download Audio                     Download Workbook                   


      Successful Exhibitor Articles

      Quick-read, informative and full of practical knowledge, the following articles are authored by Jefferson Davis, President of Competitive Edge. Jefferson is widely known and respected in the trade show industry for helping companies improve trade show performance and results.


      Why Trade Shows?

      The articles and research listed below has been provided by CEIR – the Center for Exhibition Industry Research – and focuses on the value of Trade Shows. These informative articles will help you understand and report on the overall effectiveness of trade shows.


      Exhibi-Tips & Tools

      The following tips & tools have been provided to assist you with your show planning.


      Ask The Trade Show Expert

      Have an exhibiting question?  Need help choosing a marketing strategy or traffic builder?  Why not Ask the Expert!  Click on the link below and submit your exhibiting question to Jefferson Davis of Competitive Edge , America's leading expert on trade show success. You can ask about anything from goal setting to marketing to creating an effective exhibit to using giveaways to lead management, and much, much more. Jefferson will respond personally within 48 hours giving you the same advice and experience that has lead to more then 500 million is sales success for his clients.  


      CHA Staff Contacts

      Event Operations
      Show Regulations
      Tina Lynn Mercardo, CEM
      Director, Events & Expositions
      Tel: 201-835-1226

      ShowBiz Connections
      Andria LaJeunesse, CEM
      Manager, Events & Exposition
      Tel: 201-835-1231

      Booth Sales
      Lauri Pietruszka
      Senior Sales Manager
      Tel: 201-835-1211

      Anthony Licata
      Senior Sales Manager
      Tel: 201-835-1203


      Seminar & Demo-nar Programs
      Nidia Negron 
      Director, Education
      Tel: 201-835-1204 

      Jennifer Snider
      Manager, Operations
      Tel: 201-835-1213 

      Workshop Sponsorship 
      Keli Bell-Cole
      Education Manager
      Tel: 201-835-1202

      Show Directory, Booth Payments
      Donna Cennimo
      Coordinator Operations
      Tel: 201-835-1217