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The CHA Exhibitor Success & ROI Center is your FREE, On-Demand, 24/7 knowledge resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

ESRC Webinars

The CHA Exhibitor Success & ROI Center is your FREE, On-Demand, 24/7 knowledge resource to help you find answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

The following webinars are part of the CHA Online Learning Center’s Webinar Wednesdays schedule.

Archived Webinars

  • 10 Exhibiting Ideas to Reduce Costs and Increase Exposure
    Presenters: Julia Smith, Senior VP of National Sales,
    GES; Tina Lynn Mercardo, Director - Events & Expositions, CHA

    Exhibiting at a trade show is an extremely effective marketing tool to promote your products and grow sales. Exhibiting strategically will further your success. Learn how to streamline the planning process for your booth and make the most of your time at the show. This webinar will provide insightful information on best practices and money saving tips including: Using Free CHA tools, Deadline Checklists: why you should order early, Shipping: plan now to save time on-site, Material Handling & Labor: what you can do yourself, Move In and Out Checklists...and more! Whether you are a new or seasoned exhibitor, this webinar will give you helpful tips for the Winter Trade Show. View Archived Webinar

  • REQUIRED: New Exhibitor Web-Briefing: How to Have a Positive & Productive Exhibiting Experience at the CHA Winter Trade Show
    Presenters: Jefferson Davis, President, Competitive Edge; Tina Lynn Mercardo, Director - Events & Expositions, CHA 

    CHA wants to make sure all new exhibiting companies have a positive and productive experience. In this required web-briefing, Tina Lynn Mercardo, Director – Events & Expositions, CHA and tradeshow marketing expert, Jefferson Davis of Competitive Edge share important information, useful knowledge and skills critical to your company’s success. 
    Download PDF Presentation       Download Audio      Download eWorkbook

  • Effectively Marketing Your Booth with CHA’s Free eTools
    Presenters: Steve Rittler, Chief Technology Officer, Explogic; Andria LaJeunesse, Registration Manager, CHA
  • Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA’s marketing tools, but haven’t had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging?  Learn step by step how to take advantage of the FREE CHA marketing tools – ShowBiz Connections™ and eConnect™ to help promote your booth before the show and increase your booth traffic at the show.  
    View Archived Webinar

  • Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Close More Sales and Get Better Leads
    Presenter: Jefferson Davis, President, Competitive Edge

    Exhibiting at trade shows is an extremely effective marketing tool to promote your products and grow your sales. Exhibiting strategically will further your success. Join Jefferson Davis of Competitive Edge to learn practical skills for more effectively working the show, interacting with attendees, capturing leads and closing sales.  
    Download PowerPoint Presentation                 Download Audio                                Download Workbook                     


    Successful Exhibitor Articles

    Quick-read, informative and full of practical knowledge, the following articles are authored by Jefferson Davis, President of Competitive Edge. Jefferson is widely known and respected in the trade show industry for helping companies improve trade show performance and results.


    Why Trade Shows?

    The articles and research listed below has been provided by CEIR – the Center for Exhibition Industry Research – and focuses on the value of Trade Shows. These informative articles will help you understand and report on the overall effectiveness of trade shows.


    Exhibi-Tips & Tools

    The following tips & tools have been provided to assist you with your show planning.


    Ask The Trade Show Expert

    Have an exhibiting question?  Need help choosing a marketing strategy or traffic builder?  Why not Ask the Expert!  Click on the link below and submit your exhibiting question to Jefferson Davis of Competitive Edge , America's leading expert on trade show success. You can ask about anything from goal setting to marketing to creating an effective exhibit to using giveaways to lead management, and much, much more. Jefferson will respond personally within 48 hours giving you the same advice and experience that has lead to more then 500 million is sales success for his clients.  


    CHA Staff Contacts

    Event Operations
    Show Regulations
    Tina Lynn Mercardo, CEM
    Director, Events & Expositions
    Tel: 201-835-1226

    Registration, eConnect,
    ShowBiz Connections
    Andria LaJeunesse, CEM
    Manager, Events & Exposition
    Tel: 201-835-1231

    Booth Sales
    Lauri Pietruszka
    Senior Sales Manager
    Tel: 201-835-1211

    Anthony Licata
    Senior Sales Manager
    Tel: 201-835-1203
    ali cata@craftandhobby.org


    Seminar & Demo-nar Programs
    Nidia Negron 
    Director, Education
    Tel: 201-835- 1204 

    Jennifer Snider
    Manager, Operations
    Tel: 201-835- 1213 

    Workshop Sponsorship 
    Keli Bell- Cole
    Education Manager
    Tel: 201-835-1202
    kbell- cole@craftandhobby.org

    Show Directory, Booth Payments
    Donna Cennimo
    Coordinator Operations
    Tel: 201-835- 1217