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CHA and Canada Sews is excited to announce that the deadline for The Great White T Shirt Challenge has been extended until March 22, 2013. Sponsors for the contest requested this deadline change to coincide with National Craft Month which takes place in March each year and will be more heavily promoted in Canada for the first time. Rather than introduce a new contest to celebrate national craft month, an extension of the existing contest will provide a focus and media related content to highlight celebrations.

All other rules for the contest stand, with just the deadline adjustment. CHA has assembled marketing tools to help you celebrate, promote and participate in Canada Sews. All CHA Canadian members are encouraged to use the resources available and add their own unique contribution to the program. Suppliers can host product specials, educational programming and resources for Retailers. Retailers can highlight sewing activities in stores, media and online for the general public and everyone can share their favorite sewing stories, products, blogs & sewing websites.

Start today by promoting sewing in Canada with the official Canada Sews resources.

If you have any questions or need additional information contact CHA in Canada at 519.940.5969 or canadasews@craftandhobby.org.

French versions of the marketing resources are under development.