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2012 Summer Convention & Trade Show

Webinars

CHA Webinar Wednesdays

Join us for 60-minute educational power-hour Webinars* conveniently scheduled, recorded, and archived for your access anywhere, anytime of the year. With a variety of topics including social media, online tactics, business-building strategies, trainings on free CHA Trade Show tools and more…there is something for everyone. Now you can learn from the convenience of your home, office or studio...with more topics being added throughout the year. Webinars are offered at a cost of $15.00 for members and $25.00 for non-members. If you are a member check out the bundle packages listed below.
To register, click on the links below.

Bundle Packages

Exclusively for CHA Members, we are offering two discounted packages.

  • 3 Webinars for $30
  • Unlimited Webinars for $50

Take advantage of getting more industry-focused education. Register today and save!   

To register or view an archived Webinar, click on the links below.

  • Top 10 Marketing & Merchandising Ideas

    Date: September 18, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenter: Rich Kizer & Georganne Bender, Retail Experts
    Kizer & Bender Speaking!

    The retail landscape has revolutionized the consumer: they want what they want, when they want it, the way that they want it. Gone are the days of unrewarded loyalty and little competition – day-to-day loyalty comes from day-to-day marketing, in your store and on-line. In today’s hyper-competitive market you must utilize every tool available to you. And then some!
  • 8 Ways for Retailers to get involved with CRE8TIME

    Date: September 26, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenters: Keri Cunningham, Director of Marketing, Jason Baum, Development & Marketing Manager
    Craft & Hobby Association

    Small, big, online, brick & mortar…doesn’t matter! This webinar with feature 8 easy ways for retailers to get involved with  the CRE8TIME Movement and support and encourage your customers to do the same!

  • Crafting for a Cause

    Date: September 25, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenter: Joy McNeils
    Crops of Luv

    This presentation is meant to assist crafting professionals, small business owners, manufacturers in creating additional brand recognition by supporting charitable organizations.

  • Creating an Effective In Store Sales Culture

    Date: October 2, 2013
    Time: 1:00 PM EST – 2:30 PM EST
    Presenter: Barbara Crowhurst
    Retail Makeover

    This is a must attend seminar for any retailer who wants to learn how to train their staff to sell and deliver the best customer service. Barbara Crowhurst will deliver the information and strategies that will help the retailer take charge of the sales results of the store. Barbara will train you to become the trainer.

  • Credit Card Pricing 101

    Date: October 9, 2013
    Time: 1:00 PM - 2:00 PM EST
    Presenter: Robert Herrera
    Profit Recovery Partners

    In today’s retail environment, credit card acceptance is becoming the standard and those that operate a cash-only business are putting themselves at a significant disadvantage in the marketplace. It is well known that credit cards promote impulse purchasing as well as increase consumer buying power, both aspects that you should be prepared to capitalize on in order to continue to grow your business. This webinar will serve as an introductory course into the world of credit card acceptance and prepare you to take the next step in opening your business to the cash-less consumer.

    Topics Include:
    Terminology
    Interchange Fees
    Rates

  • Is it Worth It?

    Date: October 23, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenter: Joe Rotella
    Delphia Consutling

    How do you measure success? How do you decide what products and services should take up space and what ones should be jettisoned? Do you calculate the return on investment (ROI) for your efforts? Join Joe Rotella, CHA Web Expert, to learn and discuss how you can decide what efforts are worth your time and money

  • Improving Supplier Performance through Sustainability: A basic overview of audit types and their benefits

    Date: November 6, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Brian Whitters, VP of Global Sustainability
    SGS Product Testing Services

    SGS is offering a special webinar for CHA members to introduce you to how security auditing, environmental & social sustainability can improve supplier performance and enhance your business.

  • First Time Exhibitors Web-brief:Getting off to a Positive & Productive Start at CHA Winter 2014

    Date: November 13, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenters: Tina Mercardo, CHA and Nexxt Show Expositions
    Competitive Edge

    CHA wants to make sure all new exhibiting companies have a positive and productive experience. In this required web-briefing, Tina Lynn Mercardo, CHA’s Director of Events & Expositions, and tradeshow marketing expert, Jefferson Davis of Competitive Edge share important information, useful knowledge and skills critical to your company’s success.

  • When it all Goes Wrong - Crisis Management with Social Media

    Date: November, 20, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenter: Tony Ford
    Artfire.com

    Rogue employees, product liability issue, crisis event at a facility, if you are in business long enough, you will face a complicated public relations situation. Social media is the fastest and most responsive channel to monitor for trouble and respond directly to your loyal customers. In this webinar we'll cover how to use some existing free software to monitor for problems, what paid solutions are available to you and best practices for handling both common issues and exotic PR nightmares on your social media channels as part of your crisis communication plan
     
  • How to Optimize Your Success at the 2014 CHA Conference & Tradeshow

    Date: December 3, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenters: Rich Kizer & Georganne Bender, Retail Experts
    Kizer & Bender Speaking!

    Your attendance at the CHA 2014 isn’t required, but it probably should be. That’s because CHA offers a smorgasbord of product and ideas to grow your business; add to that business seminars and networking opportunities designed to help you achieve on a personal level. Maybe you’ve never been to the CHA Conference & Tradeshow before, or perhaps you’re a seasoned pro who has attended for years – but even pros can doubt themselves on the trip back home. Have you been there? Your backpack is loaded with important information, great ideas, samples, and plenty of paper work, yet you have this nagging feeling that you missed something, followed by an adrenaline rush that sends chills up and down your spine? How much did I spend? That thought alone is enough to keep you up at night.

  • Secrets to Show Success: Maximize your Exhibit Investment!

    Date: December 4, 2013
    Time: 1:00 PM EST – 2:00 PM EST
    Presenters: Tina Mercardo, CHA and Nexxt Show Expositions

    The competition on the CHA tradeshow floor is fierce. The exhibitor with the best product doesn’t always win their fair share of attendee’s time and attention. But the company with the most effective booth strategy does!  In just 1 hour learn how to maximize your time and dollars at the Show.  Learn more about NexxtShow - CHA's new Exhibitor Services Contractor - and all the programs they have to help you streamline your budget and maximize every dollar. Learn tips for shipping, graphic design, attendee marketing, and much, much more.

    Archived Webinars

    2013 Archived Webinars

    To purchase a copy of archived 2013 webinars click on the webinar title.  2013 webinars are available to CHA members for $15.00 and are available to non-members at a charge of $25.00.

    For a copy of a 2012 webinar please email the title of the webinar to the education department at education@craftandhobby.org. 2012 webinars are available to CHA members free of charge and are available to non-members at a charge of $25.00.

    • Effective Advertising on the Web
      Joe Rotella, CTO
    • ConsumerThink: Making a Connection with Today’s Younger Generations
      Rich Kizer & Georganne Bender, Retail Experts
    • Exhibitor Training: Effectively Marketing Your Booth with CHA’s Free Tools
      CHA: Andria LaJeunesse, CEM, Events & Expositions Manager and Keri Cunningham, Director of Marketing & Steve Rittler, CIO, Expo Logic, Inc.
    • The Shopping Cart Experience
      Joe Rotella, CTO
    • Social Media Management Software
      Tony Ford, Executive VP & COO
    • Retail Rescue: How to Find Opportunity in Tough Economic Times
      Rich Kizer & Georganne Bender, Retail Experts
    • Five Key Ingredients for a Top Notch Website
      Joe Rotella, CTO
    • CHA New Member Training: PR Tools to Help Promote Your Business
      Victor Domine
    • Spellbinders Paper Arts – Taking a Crafts Manufacturing Business from Small Beginnings to Global Reach in Eight Years
      Stacey Caron, Owner
    • Are Your Promotions Causing Commotions? How to blow away your competition without blowing your budget!
      Rich Kizer & Georganne Bender, Retail Experts
    • QR Codes & U: What is It & How Can U Benefit from It?
      Ana Araujo and Scott Pfeiffer, Partners, When Creativity Knocks, LLC and Jen Cushman, Designer/Author
    • State of the Industry - The New Creative Consumer LIVE Webcast
      Moderators: Kizer & Bender
    • Advanced Online Marketing Tactics
      Tony Ford, Executive VP & COO
    • 10 Exhibiting Ideas to Reduce Costs and Increase Exposure
      Presented by Julia Smith, GES Senior VP of National Sales and Tina Lynn Mercardo, CEM, Director Events & Expositions CHA