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Membership: Research

CHA offers a wide range of research studies so you can gain insight into factors that could affect your business and your success! Our research is commissioned by CHA on behalf of our members. All of the research reports are FREE for all CHA members. Non-members should contact Keri Cunningham, Director of Marketing to request pricing information or if you have any questions regarding CHA research.

New research available for 2016

  • UK RESEARCH - CHA in conjunction with the CHA-UK has partnered with Future Publishing Ltd, to fund a comprehensive market research study on the British consumer crafts market conducted by Global TGI.

  • CHA DESIGNER SECTION TRENDS REPORT - The CHA Designer Section Trends Report (winter edition) is now available and identifies emerging trends for the first six months in 2016.

New research tool

  • VALID8D™ DESIGN PREFERENCE RESEARCH TOOLTest your designs before they go to market with this new tool constructed to run efficiently and quickly! VALID8D is a cost effective research tool created to pre-determine which designs within any given product offering are most likely to sell. It provides a screened panel (300-400 qualified consumers) by craft channel or by specific retailer. Test up to 24 designs in each survey!