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Working with Micro-Influencers: Expanding Your Brand Without Breaking the Bank

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In a world where online influencers can drive more sales than an advertising campaign, micro-influencers present one of the most cost effective ways to reach your audience without breaking the bank. In this session I will explain the differences between influencers and evangelists, and why you need to have a different approach for different outreach efforts. I will also walk through the variety of channels and tools, and which can best be put to work to help you build up an influencer network of your own.
Jennifer Cario
SugarSpun Marketing