Insight Interviews
History in the Making Insight Interviews feature comments on current issues and opportunities, as well as foresight into how members can be a part of creating future industry success.
Howard Hoffman
Positive actions drive consumers desire, purchasing, and involvement.
Retailer Secrets to Improve Profitability & ROI
Howard Hoffman
Hear some retailing secrets of success, including why it pays to take a chance.
Entrepreneurship
Mike Harnett
Entrepreneurship, social gatherings, philanthropy and the opportunity to learn from one another contribute to industry success.
Scrabpbooking & Other Memory Trends
Kezia Whitteker, Head Designer
Tinkering Ink
Scrapbooking/Memory Crafts has grown to 2.6 billion dollars and now ranks as the most popular craft segment, according to the full year 2006 Craft & Hobby Association’s (CHA) Attitude & Usage Study. The 2007 CHA shows featured an exciting variety of companies involved in memory trends, including new exhibitor, Tinkering Ink.
In addition to the large and established companies, CHA attracts new exhibitors at each show. One of the new exhibitors and new CHA members at the January 2007 show, was Tinkering Ink. Here Kezia Whitteker discuss:
- How they learned about the industry and prepared for their first experience with CHA.
- How they use new materials to develop a new product and new company .
- What they envision for the future of working with others in the industry to bring great new things to market that inspires creativity
Responding to the rapidly growing popularity of digital scrapbooking, the Craft & Hobby Association (CHA) will host a number of educational programs designed to help retailers tap its sales and marketing potential during the July 20-22, 2007 CHA Summer Convention and Trade Show in Rosemont, IL
For more information on this history of scrapbooking, visit the CHA Industry Timeline.
Young Professionals Create The Industry’s Future
Jane Anne Davis, President
Bagworks, Inc.
Hear CHA Board member and industry veteran, Jane Anne Davis, comment about:
- Tremendous opportunities for young professionals in this industry.
- How industry veterans and new young professionals can learn from one another.
- How to navigate through the industry through mentors, networking, and getting involved with the association through CHA committees.
- Some of the people who influence her and build the industry.
- Advise on meeting many good people in the industry who are responsive and willing to help young professional contribute to and help grow the industry.
“This industry is a great one."