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Canada:Canada Sews - Research

Canada Sewing Research

In 2011, CHA in conjunction with a major global market research survey provider conducted a custom quantitative study called the CHA Canada 2011 Attitude & Usage Study to better understand consumer craft spending and behavior in Canada. This year-long consumer study revealed the following sewing statistics:

  • Sewing is a $293 million industry in Canada
  • 11% or 1.21 million of the 13 million Canadian households participate in sewing
  • Quebec and BC have more sewers than the rest of the country at 13% of the population and Ontario has the smallest sewing population at 8%,
  • Canadian sewing households spend on average $145 a year producing 4.1 projects a year with an overage cost of $35
  • The majority of sewers are 18 – 55 years of age with 11-15% of those being men
  • Quilting in the largest segment in sewing accounting for an estimated $107 million in spending and half a million participating households
  • Quilters report spending an average of 11.4 hours a month on their projects.
  • Fashion sewing is an estimated $83 million dollar industry, followed by home décor sewing at $55 million and craft sewing at $43 million a year
  • The top reasons why crafters and sewers participate in this hobby:
    • A sense of accomplishment
    • A creative outlet
    • Relaxation
    • It’s fun/enjoyment
    • Development of manual skills
    • Challenging

For additional Canada research statistics, contact canada@craftandhobby.org