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Craft and Hobby Blog

Leverage Your Marketing to Fuel Business Success

Event Info


Date: February 11, 2014
Time: 1:00 PM EST – 2:00 PM EST
Presenters: Jennifer Priest, Glynna White and Scott Remmers
 
 
The Internet and Social Media has changed the way customers receive and react to information. Traditional marketing tactics, such as promotions and printed coupons are no longer as relevant as Facebook fans and Twitter followers.  There are many challenges for bead store owners today when it comes to marketing. Our expert panel will discuss various perspectives on maximizing your marketing dollars and offer solutions to these key points:
 
• How to embed tried and true marketing fundamentals into the new rules of social media
• Tips and tricks on finding and/or making time in the work week for marketing
• Explain some free and readily available online tools to maximize and contain the time spent on social media marketing
• Offer tips and tricks to create company websites and blogs that will attract new customers
• Discuss simple online promotions to encourage customer loyalty
 
Pricing:  $15 for CHA Members and $25 for Non-Members
 
For more information contact Education at education@craftandhobby.org .