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Press

Press Overview

Show Facts
  • The CHA Summer Convention & Trade Show is the world’s largest professional craft and hobby show.
  • Over 400 U.S. & International exhibitors from dozens of countries
  • Over 85,000 net sq. ft. of exhibit space
  • Over 5,000 attendees and more than 2,500 buyers anticipated
  • Hundreds of products launched

Registered members of the media covering the Show are invited to use the press room throughout the 2010 CHA Summer Convention & Trade Show. Here you can obtain a media credential, secure press kits from exhibiting companies, check email, schedule and host meetings & interviews, or just take a relaxing break away from the Show floor.

PRESS ROOM FAST FACTS

WHERE:
Room 14 Donald E. Stephens Convention and Conference Center, Rosemont IL.

CHA Summer Trade Show Press Room
Monday, July 26 9:00am–5:00pm
MEDIA REGISTRATION & PRESS KIT DROP OFF ONLY

Tuesday, July 27 8:00am–6:30pm
ROOM OFFICIALLY OPENS & GOLDEN PRESS KIT AWARD JUDGING BY 12 PM
INNOVATIONS PRODUCT MEDIA EVENT ROOM # TBA 8:30am–9:30am

Wednesday, July 28 8:30am–5:30pm

Thursday, July 29 8:30am–3:30pm
PRESS KITS NOT PICKED-UP BY 3:30PM WILL BE DISCARDED OR DONATED TO CHARITY.

CHA Craft SuperShow Press Room
Friday, July 30 11:00am–8:00pm
MEDIA REGISTRATION FOR CRAFT SUPERSHOW ONLY
*Exhibitor press kits will not be distributed


Saturday, July 31 9:30am–6:00pm
MEDIA REGISTRATION FOR CRAFT SUPERSHOW ONLY
*Exhibitor press kits will not be distributed


EXHIBITOR PRESS RELEASES:
Click here to view CHA Member Exhibitor Press Releases posted at the CHA Member Networking Site.

PRESS REGISTRATION REQUIREMENTS: To be eligible for a media badge, media representatives must present valid credentials individually. The Press Room is restricted to qualified media, analyst and editorial staff only. If you pre-register by posted deadline, your press badge will available for pick-up in the Press Room 14 at the Donald E. Stephens Convention and Conference Center.

Freelancers, photographers and videographers hired by a media outlet must present a letter of assignment from an approved publication or media outlet on company letterhead to be granted a press badge. Freelancers or columnists not on an assignment must provide a copy of an industry-relevant, by-lined article or segment written/created within the past 3 months (prior to the CHA 2010 Summer Show). No exceptions will be made.

All photographers and videographers must register with the Press Room for a special photo permit that allows the user to take photography and video on the Show floor with exhibitor(s) permission only.

Electronic media representatives including editors of websites and bloggers NOT associated with a traditional media outlet MUST present proof of a working website with relevant industry editorial content posted within the 3 months prior to the CHA 2010 Summer Show. Members of the electronic media and bloggers will be granted a media credentials on a case-by-case basis. Please note that media credentials will generally not be provided to individuals with personal blogs unless significant traffic can be demonstrated from a third-party site.

Advertising and Sales Representatives, Public Relations, Marketing or Design staff must register under their CHA member company record (if exhibiting or attending the show). If your company is not a member of CHA and you do not meet the press registration requirements, then you may register at the Non-Member Desk in Registration and pay the $150 badge fee per person. No exceptions will be made.

PRESS REGISTRATION:To register for a press badge or photo permit, to secure a copy of the pre-registered media list, for additional information about the show, press room events, international media requirements, or other show details, please contact:

Ms. Noelle Kull
PR Representative-CHA 2010 Winter Convention & Trade Show
H+A International
Phone: (312)332-4650, ext. 21
Fax: :(312)332-3905
Email: nkull@h-a-intl.com
EXHIBITORS AND THE PRESS ROOM

Since competitive new product information is readily available in the press room it is deemed a private area designated for credentialed members of the media ONLY. CHA Summer Show exhibitors are welcome to provide press kits for the media covering the show. Curious exhibitors and CHA members will not be allowed access to the press room but will only be allowed to drop-off and pick-up press kits.

PRESS KITS:Press kits are editorial materials that include product and company press releases, fact sheets, company backgrounders, product sales sheets, photos, and product samples among other items that help tell your business story to the press. Click here for more on what to include in your press kit.

POST YOUR PRESS RELEASES ONLINE:By using the new CHA Member Networking Site, you can upload up to two of your show press releases free of charge. Click here to post CHA Member Exhibitor Press Releases at the CHA Member Networking Site.

HOW MANY PRESS KITS ARE NEEDED? About 100 press kits.

GOLDEN PRESS KIT & DESIGNER AWARD COMPETITION SUBMISSION PROCESS: To participate in these awards please follow the guidelines below:


Exhibiting companies will submit ONE creative press kit to the press room no later than 10:00am on July 27, 2010.
  • All press kit award submissions will be put on display in the press room for members of the press to handle and examine.
  • Companies are encouraged to then provide 100 separate standard press kits (with product samples if desired) that will be distributed to the members of the press.
  • Judging will be completed by noon on July 27, 2010 and winners will be announced via press release at the CHA Summer Show on July 28, 2010.

The Golden Press Kit and Designer Press Kit Award Competition submission process was changed in response to requests to reduce the size of press kits, the cost of production for members and to increase exhibitor participation. This new process will alleviate the added expense of providing hundreds of personalized press kits and will increase creativity because it now makes it possible for EVERY exhibitor to submit ONE creative press kit for the Golden Press Kit and Designer Press Kit Award Competition.

Golden Press Kit and the Golden Designer Press Kit awards will be judged by members of the press, CHA Staff and consultants who will select the most innovative press kits. Two runners-up and one Golden Press Kit Award Winner will be announced at the Annual Business Meeting. To enter the Golden Press Kit Award Competition send ONE creative press kit for judging and display to the CHA Show Press Room scheduled to arrive no later than July 27th clearly labeled "Golden Press Kit Award Entry" along with your company name and booth number. For designer members, the Golden Designer Press Kit is also awarded to the top designer press kit submitted.

Designers should send ONE creative press kit for judging and display to the CHA Show Press Room scheduled to arrive no later than July 27th clearly labeled "Designer Press Kit Award Entry".
  • Is this press kit practical and does it contain press materials, samples or examples?
  • Is the press kit and container too large to fit in a suitcase?
  • Does the kit demonstrate creative thinking and highlight crafting?
  • Does the press kit stand out from the crowd?

PHOTOGRAPHY:Please note that there is NO photography permitted on the Show Floor unless photographers and videographers without express written permission. Production companies, videographers, bloggers, and photographers are required to secure CHA permission prior to capturing footage on the Show Floor. Even then photography and video is dependent on an exhibitor’s desire to participate. Exhibitors have the final right to grant or deny permission to capture photography or video of their booth, their products, their staff, workshops and education, to the media or show attendees. Photography and video services for exhibitor use are also available onsite through the Exhibit Services.

For additional information about the show, press room events, press materials or other details, or if you wish to report unauthorized use of video or photography contact Victor Domine, PR Manager of the Craft & Hobby Association at 201.835.1224 or vdomine@craftandhobby.org.