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Measuring Your Marketing

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15.001.00
Description

Metrics can be magical. Have you wondered how reports and analytics of digital marketing can give you the insights you need to succeed? Our seminar will take you through the amazing data generated by today’s most popular online marketing tools and give you tips on how to use it to drive your business forward. You’ll learn:
- How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for the best results
- Out of the field of everyone, who is interested in what topics so you can focus your time, efforts and energy
- The calls to action/messaging that actually work
- The best times, days and ways to get the response you want
- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
- How social media engagement and click-through rates can tell you the topics, type of media posts and frequency your connections really want
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results