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Digital Marketing Strategy for 2016

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Anthony  Passey, Firetoss and Professor of Marketing
 
Your online marketing strategy has evolved over the years as new social networks have come available and as search engines have refined their algorithms.  Each year adjustments have to be made to find continued success on this changing landscape.    Tony Passey, Digital Marketing Professor, from the David Eccles School of Business at the University of Utah will share the latest research and strategy on 5 main channels you should have set up on your marketing plan:    
-Organic: traffic from search engine organic listings.  
-Referral: traffic from partner sites and social media  Paid Search: sponsored listings on search engines  
-Display: Banner advertising and adverts  
-Email: Traffic from warm email lists    
Tony Passey will share the latest trends and research in each of these 5 channels.  Tony is also the CEO of a marketing agency based in Salt Lake City, UT called PoleVault.  The examples and research shared in this class ar