Issue 58: JUN 2010

CHA Designer News Updates

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CHA 2010 Summer Convention & Trade Show Registration is Now Open! Register Now!

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Exhibit Space Still Available at the Craft SuperShow. Sign up Today!

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Retail Partners Enhance the Craft SuperShow
The Craft SuperShow has received overwhelming support from retailers, with those in the Chicagoland area distributing over 1 million flyers since June 1st featuring promotion codes for discounted or free show admission.

Craft SuperShow discount codes and point-of-sale or online ads are now being featured by::

  • 122 chain stores including Archiver’s, Hancock Fabrics, Jo-Ann Stores and Michaels

  • 25 independent retail stores

  • 11 online retail stores

  • Over 24 CHA partners including craft bloggers, workshop instructors, www.splitcoaststampers.com and The Double Stitch Twins
A detailed list of retailers promoting the event can be found by clicking here.

In addition to the retail support, CHA will run print advertising in these publications, reaching over 4.6 million readers:

- Chicago Tribune
- Chicago Sun-Times
- Easy (Weekly Tab)
- RedEye
- Daily Herald
- Chicago Parent
- Going Places
- Northwest Herald

Most of the ads will begin their insertion series the week of July 5th to build awareness of the CHA CraftSuperShow and get consumers excited about crafting. As a result of the retail promotion and advertising campaign, CHA estimates 8,000+ crafters will fill the Donald E. Stephens Convention Center looking for the hottest craft products, attending professional-grade workshops and participating in hands-on make-n-takes and product demonstrations.

Not only are retailers promoting the event, but they are also exhibiting. Retailers make up approximately 60% of the exhibitors at the Show. A full list of exhibitors can be found by clicking here

There’s still time for you to get involved! If you are interested in distributing show discount codes, so crafters can see your company providing value, contact Keri Cunningham, CHA Marketing Manager, at kcunningham@craftandhobby.org or (201) 835-1229.

Limited booth space is also available. For more information, contact Lynne Anderson, CHA Consumer Show Exhibit Sales Manager, at landerson@craftandhobby.org or (201) 835-1225.
More Association News
  • Summer Trade Show Update
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  • Education at the Summer Show
    Click here for full story
  • Health Insurance - New CHA Member Benefit
    Click here for full story
  • Nominate a Fellow CHA Member for a 2010 Industry Award
    Click here for full story

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