Issue 21: JUN 2007
Register On-line for the 2007 CHA Summer Convention & Trade Show
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View the latest CHA Research Reports On-line
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See a Sampling of Products to be Unveiled at the Summer Show
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View the Membership Kit On-line
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Look for Autumn/Winter 2008 Color Trend Information in the Next E-newsletter Issue!
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CHA Summer Show Task Forces | |
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CHA members are invited to participate in one of five CHA task forces to be conducted on-site at the 2007 CHA Summer Show. We need your input on these important issues now being addressed. A CHA staff member will lead each interactive task force in discussing the issue at hand and providing input from personal experience. This is a way that CHA can better understand member needs and concerns, and develop new programs. Complimentary lunch will be served in appreciation of your participation. Summer Show Task forces include: SCRAPBOOKING GROWTH OPPORTUNITIES Objective: To generate ideas on how to drive incremental consumer purchases in the scrapbook segment. Participants: 10-12 CHA members (manufacturers, retailers and publishers) in the scrapbooking segment. Timing: Friday, July 20 – 11:30am-12:30pm CHA MEMBER BENEFITS Objective: To obtain CHA member feedback on potential new CHA member discount programs and services that will be presented. Participants will provide input on program/service content, value and priority. Participants: 10-12 CHA members Timing: Friday, July 20 – 12:30pm – 1:30pm EXHIBITOR SURVEY Objective: To obtain CHA exhibitor member feedback on the benefits of participating in the CHA Winter and Summer Trade Shows. This information will enable CHA to make improvements and attract new exhibitors/categories to our shows. Participants: 10-12 CHA exhibitor members (small, medium and large manufacturers) Timing: Saturday, July 21 – 11:30am-12:30pm CHA WEBSITE Objective: To obtain CHA member input on the different ways we can use our website, to make it more valuable to our members. Some examples that will be discussed are: message board, resource library and pod casts. Participants: 10-12 CHA members Timing: Saturday, July 21 – 12:30pm-1:30pm ART MATERIALS Objective: To receive input from CHA Art Materials members on specific programs (e.g. seminars and workshops) that will increase their participation and involvement at CHA Shows. Participants: 10-12 CHA members in the Art Materials area (manufacturers, retailers and publishers) Timing: Sunday, July 22, 2007 – 11:30am – 12:30pm If you are interested in participating: • Email Semo Sennas, CHA Marketing Program Manager, at ssennas@craftandhobby.org with your CHA Member ID and your task force preference. • If you do not have internet access, call CHA at (201) 794-1133 x218. As soon as the Summer Show task force members are finalized, you will receive an email confirming your task force and location. First come, first served for each task force until the limit is reached. Only one person from each company will be selected for each task force to get a more balanced group. SIGN UP NOW to secure your spot on a task force! CHA values and needs your input. Remember, this is your association. |
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